Planet Loyalty by Doconomy is a new type of loyalty program based on brands willingness to share the carbon footprint of their products to gain a more transparent relationship with their customers. With Planet Loyalty brands are required to make a carbon footprint calculation for all products and to include a recommended offsetting value.
It ensures that consumers make informed purchase decisions where both price and impact are of equal importance as well as allowing brands to generate loyalty by promoting conscious and sustainable consumption.
About Planet Loyalty
With Planet Loyalty brands can help accelerate an era of transparency and responsibility making sure consumers are able to make informed purchase decision. When consumers understand a product's specific carbon footprint it will help them understand how their consumption affects the planet. Using Planet Loyalty also helps brands establish low impact sustainable production as a competitive edge.
Impact transparency is key
Planet Loyalty establishes a new form of brand loyalty based on shared responsibility between consumers and producers, turning impact transparency into a competitive edge.
Carbon labelling will change the way we consume
Planet Loyalty helps brands to facilitate the introduction of carbon labelling in order to drive a much-needed shift towards transparency and responsible production.
Product carbon footprint intelligence
Planet Loyalty offers the 2030 Calculator, a product carbon footprint tool that enables brands to calculate the carbon footprint of their products, thus creating a foundation for more informed choices for both brands and consumers.
Planet Loyalty Tools
Beta Version 1.0_Apparel
The 2030 Calculator (Beta version 1.0_Apparel) by Doconomy is the world’s first free product carbon footprint calculation tool. 2030 Calculator enables product brands (and material suppliers), to better understand the carbon footprint of the products and materials they produce as well as provide the transparency that will allow consumers to make informed consumption choices by introducing carbon labelling. The 2030 Calculator aims to democratize product carbon footprint calculations and accelerate transparency and responsibility.
Release date Aug 2020.
The Planet Loyalty app by Doconomy for iOS and Android puts forward the ability to calculate climate impact of products prior to purchase. Users are also able to calculate the recommended offsetting value and activate offsetting within projects on the UNFCCC platform as part of their purchase. The user can calculate based on a known kgCO2 value or calculate a category average using Åland Index. The app also previews The 2030 Calculator for brands and manufactures that want to calculate the carbon footprint for products.
Release date Aug 2020.
Doconomy has developed a merchant app for the Shopify platform. Brands that use the app will be able to add the calculated carbon footprint on their product and the recommended offsetting value. Brands can access Doconomy's 2030 Calculator that enables brands to do carbon footprint calculations. Planet Loyalty also offers offsetting with UNFCCC certified programs.
Doconomy, founded in Sweden 2018, provides digital solutions to help track and measure the carbon footprint. Doconomy's service, DO, a mobile banking app, manages savings and promotes sustainable consumption. The Åland Index impact calculations in DO use data, covering 99% of global market cap, through a unique partnership with Trucost, a part of S&P Global. Through Doconomy’s collaboration with the United Nations Climate Change Secretariat (UNFCCC), to educate and engage individuals around climate action, additional innovative tools to explain our impact are also developed. Doconomy utilizes innovation, data and design to support consumers change of behaviour by enabling well informed choices, in turn shaping responsible consumption.